Löwenstark Training

How I Helped a Brand That Teaches Children Courage

Löwenstark Training from Germany offers resilience and self-confidence training for children – a mission close to my heart, as I believe digital presence should serve meaningful, real-world goals. Together, we developed a website that’s simple, clear, and emotionally resonates with parents seeking support for their children.

Consulting: A Clear Message for a Sensitive Audience

Understanding the Target Group

Our first step was to define a message that would speak directly to parents – clearly communicating the value of the training, the methods used, and the benefits for children.

Through in-depth consultations, we refined:

The core concerns of parents (safety, qualified trainers, proven methods)
The tone of voice: warm, professional, and reassuring
Clear calls to action: sign-ups, contact, and session bookings

Web Design: Simplicity that Builds Trust

A Child-Friendly World with a Serious Message

The design was built around a sense of safety and positive energy, using bright colors and playful elements – while maintaining a professional tone that reflects the service’s quality.

Key design elements included:

Clear navigation and logical content layout
Training location maps for multiple cities
Dedicated sections for benefits, methods, and trainer profiles
Quick sign-up forms integrated throughout the site

Web Development: WordPress with a Focus on Local Reach

The website was built using WordPress and includes:

A CMS that allows easy addition of new cities and dates
Multilingual support for future expansion
A contact and registration form with database logging

Performance and load speed were top priorities – because parents often search for help under pressure, and delays lose trust.

Local SEO: So Parents Can Find You Easily

Geo-Targeted Optimization

I developed a local SEO strategy focused on cities where the training sessions take place. Each city/location received its own subpage, featuring:

Optimized headings (H1, H2)
Localized meta descriptions and keywords
Google Maps integration to help parents find venues easily

Keyword focus included:

Resilienztraining Kinder [city]
Selbstbehauptungstraining für Kinder [city]
Training für mehr Selbstbewusstsein bei Kindern

The result? Top rankings in Google search results for local queries – without spending on paid ads.

Results & Feedback

More sign-ups via the web form immediately after launch
High visibility on Google for city-specific phrases
A website that builds trust and simplifies decision-making for parents

Conclusion

Löwenstark Training is a project I truly care about, as it supports confidence-building in children. Through a combination of consulting, local SEO, and thoughtful web design, we managed to convey the brand’s values and make it easier for parents to access support that can truly make a difference.

If you’re also looking to build local visibility and a digital presence that creates real impact – I’m here to help.