Ilić Design
How I Helped a Brand That Blends Nature, Children, and Design
Ilić Design is a brand with soul – they craft original, handmade wooden toys and decorations that spark children’s imagination, improve motor skills, and nurture a connection with nature.
My task was to develop a functional, fast, and visually appealing eCommerce platform that accurately conveys this emotion and simplifies the sales process.
Consulting: Understanding the Product and the Audience
Key Challenges
At the beginning of our collaboration, we focused on a few core questions:
- How do we communicate the warmth and quality of handcrafted products in a digital environment?
- How do we simplify the ordering process, especially for personalized items?
- How do we create a sense of trust and closeness between the customer and the brand?
Together, we mapped out the entire user journey and defined key UX priorities.
Web Design: A Blend of Natural Tones and Functionality
Visual Identity
I created a design based on warm, natural tones with plenty of white space to let the products visually shine. Product photography plays a central role, while the layout remains clean and intuitive.
User Experience First
The site was designed so that anyone – from parents to grandparents – can easily find a product, choose a personalized option, and complete their purchase without frustration.
Web Development: WooCommerce with Personalization
A Flexible System for Handmade Products
I implemented a custom WooCommerce setup that includes:
- Input fields for names or special messages on the products
- Automatic pricing for personalized options
- A simple backend for managing products and orders
Performance and Maintenance
The website is fast, reliable, and easy to maintain – the client can add new products independently without needing my support.
SEO Optimization: Making Products Discoverable
Content Structure
Each product has its own SEO-optimized page with unique descriptions, titles, and meta data targeting popular search queries like:
- “wooden toys with name”
- “personalized wooden gifts”
- “handmade toys Croatia”
Technical SEO Support
Beyond basic SEO, I also ensured:
- Proper indexing of all pages
- Fast loading times
- Product rich snippets for better visibility in Google search results
Results: Increased Sales and Organic Growth
- Significant rise in online orders
- High visibility for targeted keywords related to wooden toys
- Increased customer trust thanks to a professional yet emotionally engaging presentation
Conclusion
Ilić Design is a great example that eCommerce doesn’t have to be cold or generic.
With the right design, development, and SEO, you can build an online store that radiates warmth and personality.
If you have a product with a story – I’d love to help you share it with the world.
March 10, 2024