Royalty Garden
Rescuing a CBD Webshop: How We Helped Royalty Garden Launch a Functional, SEO-Ready Store
Royalty Garden is an online store specializing in CBD products — from oils and creams to supplements and more — targeting customers in Croatia and surrounding regions. This case study outlines how we stepped in to complete and successfully launch their webshop, which was previously left unfinished by another agency. The result: a stable, SEO-optimized eCommerce site, a happy client, and ongoing technical support.
Client Background & Project Goals
Royalty Garden was founded with a clear mission: to offer high-quality CBD products and make their benefits accessible to a wider audience. As a growing brand in a fast-expanding industry (Croatia’s CBD market alone is projected to exceed $7M USD by 2025, with explosive global growth expected by 2032), they needed a reliable platform to sell online.
The main goal was to rescue and complete an existing WordPress/WooCommerce webshop that had stalled — and enable a successful product launch.
Specific project goals included:
- Complete webshop development: Take over the unfinished WooCommerce project and make it fully functional, both front-end and back-end.
- Fix bugs and stability issues: Resolve critical errors left by the previous agency to ensure a stable, secure website.
- Implement core eCommerce features: Set up product catalog, cart, checkout, payment, shipping, and order confirmation systems — plus anything else missing.
- Consult on SEO and management: Advise the client on digital visibility and train them to independently manage products, orders, and content.
- Launch and support: Deploy the website without issues and provide ongoing support for maintenance and future improvements.
The Challenge: Inheriting an Unfinished Project
When Royalty Garden came to me, the situation was far from ideal. The project had been started by a different agency but never finished, leaving the client with a dysfunctional site and no clear path forward — a scenario that’s more common than it should be in web development.
The issues I inherited included:
- Incomplete functionality: Core eCommerce features weren’t working properly (checkout, delivery setup, etc.).
- Technical bugs: Slow loading times, broken registration and contact forms, and poor user experience overall.
- Unfinished design: UX and branding weren’t aligned, and several elements looked unpolished or weren’t mobile-friendly.
- Lack of documentation: The client had no handover or instructions, making it difficult to manage the site.
- Poor SEO foundations: No basic SEO practices were applied — from metadata to page speed — limiting online visibility.
To move forward, I had to not only fix the site but also rebuild the client’s confidence that their webshop could work — reliably, efficiently, and without drama. That’s our motto.
Process & Solutions
From day one, we focused on transparency and collaboration. By building a solid working relationship with the Royalty Garden team, we tackled the challenges one step at a time, adapting as needed and communicating constantly. Key steps in our process included:
🔍 Full Audit & Analysis
We began with a deep dive into the existing setup — inspecting the codebase, assessing what worked, what didn’t, and identifying urgent issues that required fixing or refactoring.
🛠️ Bug Fixing & Functional Completion
We fixed the most pressing problems first: checkout errors, missing email confirmations, incorrect tax/shipping settings for CBD products, and other broken eCommerce functions. The entire shopping experience — from product browsing to payment — was brought up to full working order.
🎨 UX & Design Improvements
We aligned the website’s look and feel with the brand, improving design consistency and user experience. Navigation was streamlined, product pages clarified, and the layout made responsive across all devices — boosting both usability and conversions.
⚙️ SEO & Performance Optimization
Parallel to functional work, we optimized for SEO and speed. This included compressing images, configuring caching, organizing clean URL structures, and crafting relevant product titles and meta descriptions. Since organic traffic makes up around 40% of eCommerce visits, we prioritized long-term visibility from day one.
📚 Client Training & Digital Consulting
We didn’t just build — we educated. Through one-on-one sessions, we walked the client through how to manage products, orders, and content via WooCommerce. We also discussed marketing strategies, analytics, and how to grow traffic using tools like blog content, customer reviews, and email newsletters — all in plain language, without tech jargon.
✅ Testing & Launch
Before going live, we ran extensive tests: shopping simulations, email triggers, mobile responsiveness, browser compatibility. Everything was double-checked to ensure a smooth, bug-free launch. And it worked — the shop went live without hiccups.
🔄 Post-Launch Support
After launch, we stayed involved, helping refine analytics, update content, and troubleshoot anything that came up. The client has peace of mind knowing we’re available for ongoing support, updates, and maintenance — a long-term partnership built on trust.
The Royalty Garden project met — and exceeded — expectations. Here’s what we achieved together:
- A successful webshop launch: A fully functional eCommerce store that supports online sales and builds trust with customers.
- Improved user experience: Clear navigation, faster load times, and a mobile-friendly interface lead to higher engagement and conversions.
- Stronger digital foundations: The site is now optimized for organic search, giving it better visibility in a competitive market.
- Empowered client: With training and transparent collaboration, the client now confidently manages their store and continues to grow their digital presence.
Final Thoughts
Turning around an incomplete project is never easy — but with the right expertise and a collaborative mindset, it’s absolutely doable. Royalty Garden now has not just a working webshop, but a reliable partner for future growth.